event

Every business hits the same wall eventually: the website needs a refresh, the tender document needs pictures, the LinkedIn page looks abandoned, and somebody suggests stock photos. Stock is fast and cheap, and it looks exactly like what it is – the same smiling handshake your competitor used last month. There’s a better way to…

Scroll through most companies’ conference photos and you’ll see the same six frames on repeat: speaker at lectern, wide of the room, panel from the front row, sponsor banner, lanyard close-up, awkward networking huddle. Nothing wrong with any of them. A conference just offers a lot more. A multi-day conference generates hundreds of moments worth…

Most corporate events get photographed. Far fewer get photographed well. After twenty-plus years shooting conferences, gala dinners and awards nights around Melbourne, I can tell you the difference usually isn’t the photographer’s camera – it’s the fifteen minutes of planning that did or didn’t happen before the event. Here’s the checklist I wish every organiser…